As recently announced by The Salvation Army, the 2015 Red Kettle Campaign – the one kicked off by country music superstar Luke Bryan during our Thanksgiving Day halftime show at AT&T Stadium – raised a record $149.6 million, which will provide food, shelter and countless other services to 30 million Americans this year.
Since the team’s Red Kettle Kickoff tradition first began 19 years ago, the Cowboys have now helped the Army to raise nearly $2.2 billion through this iconic holiday fundraiser.
The Red Kettle Campaign’s immense success can be attributed in very large part to our own Charlotte Jones Anderson – a passionate advocate for The Salvation Army, the first female to ever serve as its National Advisory Board chair and the brains behind the Red Kettle Kickoff halftime show. On April 22, Charlotte was given the organization’s most prestigious honor: the Evangeline Booth Award. The award recognizes exceptional individuals who embody the spirit, commitment and innovative vision of Evangeline Booth, the daughter of the Army’s founders. Past recipients include corporate and civic leaders, an American president and Charlotte’s parents, Gene and Jerry Jones.