DCC Teams with USO for “Fueling the Future” Campaign Launch

by | Oct 12, 2017 | Articles, Entertainment, The Team

The Dallas Cowboys Cheerleaders have proudly supported the USO (United Service Organization) by performing at military bases around the globe for the past 38 years on a world record 80 USO Tours. When the USO launched their ambitious ‘Fueling the Future Campaign’ to raise $500 million by the end of 2020, the DCC Show Group was eager to lend its support at the campaign’s kickoff event.

DCC Show group members Kelli, Jenna, Jinelle, Robin, Heather, Lacey, Maggie and Cersten joined USO president & CEO Dr. J.D. Crouch for the campaign’s launch at the Dallas Omni Hotel on September 27th which included such luminaries as former U.S. Secretary of Defense Robert Gates and General George Casey, USA Ret., former Chief of Staff of the US Army and Chairman of the USO Board of Directors.

“This was one of my favorite appearances to date,” says Heather. “I have a much deeper understanding of and appreciation for the USO and the positive impact that our annual tours have on our military troops and their families. It was really insightful to hear JD Crouch and Robert Gates speak about our civil responsibilities as Americans. It’s definitely an appearance I’ll always remember!”

“I was at a table with a professional photographer who has met the Dalai Lama and Oprah, so his stories added to the inspirational evening,” recalls Kelli. “It was such an honor to be part of the evening, and inspiring to hear former secretary of defense Robert Gates speak about the current state of affairs. The entire USO fundraising event was truly moving.”

The USO is dedicated to giving more of our service members the critical connections they need to be strong and resilient. Many of America’s 1.4 million active-duty service members are separated from many of the things that give them joy — things that the rest of America takes for granted — such as the taste of a home-cooked meal, celebrating holidays with family & friends, or putting their child to bed at night. From the physical separation they experience serving in difficult places far from home, to the emotional burden of being apart from loved ones, and the traditions they treasure, feeling isolated is all too common.

USO provides a piece of home at more than 200 locations around the world. Last year USO programs provided more than 11 million service connections to service members and their families. The campaign’s $500 million fundraiser will help build and renovate more than 80 centers which will allow the USO to increase the total number of service connections to 50 million, reach more than 1.5 million service members and their families, and become a global leader by providing transition services to 160,000.

The goals are many, the needs are great, but the USO’s objectives are attainable if everyone pitches-in and does their part to support our military members. That’s why the DCC was anxious to join the campaign from its launch point.

“It’s always so eye-opening to see the effort that goes behind showing support for those who serve us and our country every day,” adds Robin. “We made a lot of connections at this event that we can continue to connect with in the future. All in all, it was great and we’re grateful for the opportunity to work with the USO.”