Dez Bryant ranked 5th overall, the highest among non-quarterbacks, in the NFLPA’s annual Top Player Sales List. Jason Witten ranked #10 among all NFL players.
Want further proof of the Cowboys’ popularity? Tony Romo, in spite of playing only four games last season, finished #12.
And that’s not just jerseys or bobble head dolls. The list is based on total sales of all officially licensed merchandise from March 1, 2015 through February 29, 2016. It includes everything from t-shirts to wall decals to socks to electronic devises, etc. It’s basically any licensed product featuring a player’s name/number or likeness. The products for NFL players are sold by more than 80 NFLPA licensees both on-line and through traditional retail outlets. Total sales last year exceeded $1.5 billion.
Among all NFL players, Patriots quarterback Tom Brady topped the list, followed by three other quarterbacks: Peyton Manning, Russell Wilson, and Aaron Rodgers.
Dez finished 5th, highest among all wide receivers, beating the Giants’ Odell Beckham, Jr. by one spot. Witten, at #10, was second among all NFL tight ends behind the Patriots’ Rob Gronkowski (#8).
Only one defensive player cracked the Top 10: Texans defensive end J.J. Watt (#9).
Romo, at #12, was the 6th highest selling quarterback behind Brady, Manning, Wilson, Rodgers, and the Panthers’ Cam Newton (#7).
Former Cowboys running back DeMarco Murray finished #22.
The Seattle Seahawks finished with six players on the NFLPA’s Top 50 Seller List, the most of any team. Top selling Seahawks include: QB Russell Wilson (#3), CB Richard Sherman (#14), RB Marshawn Lynch (#15), TE Jimmy Graham (#22), S Kam Chancellor (#40), and S Earl Thomas (#50).
Here’s the complete Top 50 list, according to the NFLPA:
1. Tom Brady, QB, New England Patriots
2. Peyton Manning, QB, Denver Broncos
3. Russell Wilson, QB, Seattle Seahawks
4. Aaron Rodgers, QB, Green Bay Packers
5. Dez Bryant, WR, Dallas Cowboys
6. Odell Beckham Jr., WR, New York Giants
7. Cam Newton, QB, Carolina Panthers
8. Rob Gronkowski, TE, New England Patriots
9. J.J. Watt, DE, Houston Texans
10. Jason Witten, TE, Dallas Cowboys
11. Luke Kuechly, LB, Carolina Panthers
12. Tony Romo, QB, Dallas Cowboys
13. Colin Kaepernick, QB, San Francisco 49ers
14. Richard Sherman, DB, Seattle Seahawks
15. Marshawn Lynch, RB, Seattle Seahawks
16. Marcus Mariota, QB, Tennessee Titans
17. Antonio Brown, WR, Pittsburgh Steelers
18. Clay Matthews, LB, Green Bay Packers
19. Andrew Luck, QB, Indianapolis Colts
20. Drew Brees, QB, New Orleans Saints
21. DeMarco Murray, RB, Philadelphia Eagles
22. Jimmy Graham, TE, Seattle Seahawks
23. Julian Edelman, WR, New England Patriots
24. Von Miller, LB, Denver Broncos
25. Teddy Bridgewater, QB, Minnesota Vikings
26. Larry Fitzgerald, WR, Arizona Cardinals
27. Jordy Nelson, WR, Green Bay Packers
28. Calvin Johnson, WR, Detroit Lions
29. Derek Carr, QB, Oakland Raiders
30. Jameis Winston, QB, Tampa Bay Buccaneers
31. Amari Cooper, WR, Oakland Raiders
32. Ben Roethlisberger, QB, Pittsburgh Steelers
33. Le’Veon Bell, RB, Pittsburgh Steelers
34. Ryan Tannehill, QB, Miami Dolphins
35. Eli Manning, QB, New York Giants
36. A.J. Green, WR, Cincinnati Bengals
37. Demaryius Thomas, WR, Denver Broncos
38. Matt Forte, RB, Chicago Bears
39. Eddie Lacy, RB, Green Bay Packers
40. Kam Chancellor, SS, Seattle Seahawks
41. Joe Haden, DB, Cleveland Browns
42. Khalil Mack, LB, Oakland Raiders
43. Jarryd Hayne, RB, San Francisco 49ers
44. Jamaal Charles, RB, Kansas City Chiefs
45. Darrelle Revis, DB, New York Jets
46. Philip Rivers, QB, San Diego Chargers
47. Sammy Watkins, WR, Buffalo Bills
48. Greg Olsen, TE, Carolina Panthers
49. LeSean McCoy, RB, Buffalo Bills
50. Earl Thomas, DB, Seattle Seahawks