Eric Church just announced via Facebook that he will be kicking off the 20th Anniversary of the Red Kettle Campaign during the Dallas Cowboys versus Washington Redskins game on Thanksgiving Day!

The live and nationally-televised halftime show will mark the 20th Anniversary of the Dallas Cowboys and Salvation Army partnership. Since the first Red Kettle Kickoff on Thanksgiving Day 1997, the Cowboys have helped the Army raise nearly $2.2 billion – last year’s campaign raised a record $149.6 million. The Red Kettle Campaign, which runs from Thanksgiving Day to Christmas Eve, helps provide meals, shelter, Christmas toys and numerous other services for millions of people in need.

“Eric Church is not only one of the hottest names in country music, but he has a passion [for] giving to those in need, making him a great fit for what Red Kettle Kickoff is all about,” said Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory chairperson for The Salvation Army. “Millions are impacted every year by the good works of The Salvation Army, and our goal is to help educate Americans that every penny dropped in those red kettles helps make a difference.”

Charlotte, the first woman to hold the position of chair of The Salvation Army’s National Advisory Board, added that hers and the Cowboys hope is to educate Americans that every cent dropped into the red kettles really makes an impact on peoples’ lives, and has been since the campaign started in 1891. Everyone has a #RedKettleReason, including the players who will share their very own reasons for dropping change into the Kettles leading up to the halftime show.

In addition to donating to the 25,000 traditional bell ringers that will be stationed at retail locations throughout the country or online at, supporters can start their very own #RedKettleReason fundraisers and designate their contributions to cause areas that resonate with them. That includes fighting hunger, providing shelter, or ensuring Christmas assistance for those in need. Donations can also be made through the Army’s text-to-give program. By texting the word “KETTLES” to 51555, donors can send any amount to the Red Kettle Campaign.

Even if you don’t make it to AT&T Stadium on Thanksgiving, you can still be a part of the tradition by participating in the conversation online with #RedKettleReason and can catch the game at 3:30pm CT on FOX.

Eric Church joins an impressive list of renowned entertainers who have headlined the Cowboys’ nationally-televised Thanksgiving Day halftime show to kick off The Salvation Army’s Red Kettle Campaign, including Luke Bryan, Pitbull and NeYo, Selena Gomez, Kenny Chesney, Keith Urban, Kelly Clarkson, Sheryl Crow, Destiny’s Child, Randy Travis and Reba McEntire. The Red Kettle Campaign is a tradition that began in 1891, which today helps more than 30 million Americans in need annually. From providing the basic needs of food and shelter, to relief for disaster victims, assistance for the disabled and elderly, outreach to children, military veterans and more, no organization does more good for more people than The Salvation Army. Learn more at